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5 Ways to Make Your Social Strategies Effective

Posted Nov 28 2011 by in Featured 2, Social Media Strategies with 0 Comments

Jumping onto the social media bandwagon is a no-brainer, but in order to utilize them to your business advantage, you need to do it correctly. Many see the social space as a low-cost or even a free channel to sell its products / services, however most digital strategists will tell you otherwise. Here’s 5 ways …

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Social Media Statistics in Asia Pacific

Posted Aug 18 2011 by in Featured 1, Social Media with 0 Comments

The social media statistics covers the most popular social networking sites in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. There are interesting figures on internet usage such as the top 5 websites in terms of reach in each country.

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Promote events using online tools

Posted Jul 21 2010 by in Featured 1, Interactive Marketing, Social Media Strategies with 1 Comment

Most of the offline events have been using the traditional media for promotion such as prints, outdoor media, tele-marketing, etc. With so many of us spending more time in front of our computers – reading, networking, discussing, researching online, it will be more logical to spend your promotion budget on the digital space. Here are …

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Key takeaways from Omniture Executive Briefing

Posted Jun 7 2010 by in Analytics, Interactive Marketing with 0 Comments

Today, I attended the Omniture Executive Briefing held at Suntec Singapore International Convention and Exhibition Centre. An informative session where Omniture (An Adobe company) highlights the capabilities of its powerful web analytics tool – SiteCatalyst. One of the key takeaways from the session on successful conversion is; Test to an audience Clicks are just as …

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Social network tracking for your business

Posted Jun 6 2010 by in Social Media, Social Media Strategies with 0 Comments

Now that social media has evolved and changed the way people consumes information, organisations are starting to place a foot in social networking sites such as Facebook Page, Twitter, etc. However, many of them simply enter the space without a firm social media communication strategy. Each social networking site is different from the other, be …

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Foursquare – the next big thing?

Posted Jan 14 2010 by in Mobile, Social Media with 3 Comments

I’ve been checking-in locations using Foursquare for some time now, comparing to Google Latitude, it is definitely more interesting and has more potential. Foursquare allows users to share their whereabouts with their friends, recommend places to go and things to do nearby. For frequent hangout places,  you’ll be crowned the ‘Mayor’ of that location where …

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Is alumni beneficial to organisations?

Posted Nov 25 2009 by in Featured 2, Social Media with 10 Comments

I was speaking to a founder of an academy last evening, it was a great session where we shared our views on having an alumni for organisations. I’ve written this topic months back in my previous blog, as to how organisations can benefit from setting up an alumni for its ex-employees. This is nothing new …

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Shopping for this festive season

Posted Nov 14 2009 by in Interactive Marketing, Social Media with 0 Comments

This festive season is around the corner and many of us have already started shopping for gifts. The long queues, holiday season prices, sardine-packed stores and carrying bags of items are making the celebration a chore. So why not try shopping online this year? Brands setting up online store to offer a border-less shopping experience …

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Mobile social network for businesses

Posted Oct 29 2009 by in Augmented Reality, Featured 3, Interactive Marketing, Mobile with 0 Comments

As more businesses are exploring into social media marketing, some would have noticed the shift in direction towards mobile social network. This space allows consumers to find the nearest and cheapest products or services, also it gives businesses a new medium to explore. With the available applications such as Layar and buUuk, businesses can make …

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Is your business ready for the new search trend?

Posted Oct 23 2009 by in Interactive Marketing, Social Media with 0 Comments

Both Google and Microsoft have announced deals to add Twitter to their search engines. These moves will require businesses to pay attention to their social web marketing and strategies, as consumers can now influence the web search results. Even if your company do not have a presence on Twitter, your consumers will still be able …

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